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Doctors Criticize Low Testosterone Drug Manufacturers’ Marketing Ploy During Men’s Health Week

Two Dartmouth doctors are criticizing low testosterone therapy manufacturers for their marketing tactics of the Low-T therapy during Men’s Health Week. The event is sponsored by AbbVie and Pfizer, two key manufacturers of testosterone replacement products.

While Men’s Health Week is a campaign designed to “heighten the awareness of preventable health problems” among men and boys, Drs. Steven Woloshin and Lisa Schwartz seem to also view it as a marketing ploy. The campaign targets men “worried about weight, muscle tone, energy levels, mood and sexual satisfaction” and presenting the low testosterone therapies implies that it will treat these concerns states Drs. Woloshin and Swartz. The two critics view the marketing strategy at Men’s Health Week as a convenient way for companies to promote low testosterone testing and treatments to get more men on board with the therapies. The doctors concluded that the big problem is the fact that we really don’t know the beneficial effects of diagnosing and treating low testosterone.

AbbVie launched its marketing campaign in 2008 in an effort to change men’s attitudes toward the testing and treatment of low testosterone. The manufacturer’s AndroGel therapy is a top-selling testosterone product with Eli Lily’s Axiron and Auxilium’s Testim testosterone medication following behind. AndroGel brought in nearly $1.15 billion in sales in 2012, while Testim produced $237 million in sales that same year. Reports say that testosterone drug sales grew by 90% over 5 years, attaining $1.9 billion by 2011. Statisticians predict that the testosterone market will hit $5 billion by 2017.

AbbVie and Abbott are facing a multitude of lawsuits over their advertising efforts and injuries associated with testosterone replacement therapy use. On June 6, the Judicial Panel on Multidistrict Litigation (JPML) centralized all federal claims alleging injuries involving testosterone products on an industry-wide basis, regardless of the manufacturer. The number of cases filed against testosterone drug manufacturers continues to rise.

If you or a loved one has suffered injuries after using testosterone products, please contact the attorneys at Schlichter, Bogard & Denton, LLP toll-free at 1-800-873-5297 for your confidential and free consultation.

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